Primedia is a leading African focused media and advertising group targeting consumers on the move. They have a broad portfolio of bradcasting, out-of-home and cinema and entertainment assets, covering a wide range of advertising opportunities including radio stations and out-of-home media, as well as South Africa’s largest cinema chain.
Primedia, established in 1994, is a leading African focused media and advertising group targeting premium consumers on the move. The Primedia Group is owned by the Mineworkers’ Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are their major shareholders.
In addition to South Africa, Primedia currently has an established presence in several key African markets, including Botswana, Namibia, Zambia, Mozambique, Swaziland, Lesotho, Nigeria and Zimbabwe.
Primedia is a proud Level 1 B-BBEE contributor.